Effective Date: June 4, 2026
Last Updated: June 4, 2026

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1. What Are Cookies?
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Cookies are small text files that are stored on your device
(computer, smartphone, or tablet) when you visit a website.
They help websites recognize your device, remember your
preferences, and gather usage information to improve the
overall experience for visitors.

Cookies do not contain viruses or malicious code. They are
a standard part of how modern websites function.

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2. How Itminan Essential Uses Cookies
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Itminan Essential uses cookies and similar tracking technologies
(such as pixels and local storage) to:

- Ensure our website loads and functions correctly
- Remember items in your shopping cart between sessions
- Save your browsing preferences for a personalized
  experience
- Analyze how visitors interact with our website so we can
  improve it
- Measure the performance and reach of our advertising
  campaigns on platforms such as Facebook and TikTok
- Track conversions (e.g., completed orders) to improve
  our marketing efficiency

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3. Types of Cookies We Use
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a) Strictly Necessary Cookies
   These cookies are essential for the website to operate.
   They enable core functions such as page navigation,
   shopping cart functionality, and session management.
   Without these cookies, our website cannot function
   properly. These cookies do not collect any personally
   identifiable information.

   Examples: Session ID cookies, cart cookies,
   security tokens

b) Performance & Analytics Cookies
   These cookies collect anonymous, aggregated data about
   how visitors use our website — such as which pages are
   most popular, how long visitors stay, and where they
   navigate from. This helps us improve website layout,
   content, and speed.

   Examples: Google Analytics, Shopify Analytics

c) Functional Cookies
   These cookies allow our website to remember choices you
   have previously made — such as your preferred language,
   location, or recently viewed products — to provide a
   more personalized experience on return visits.

d) Marketing & Advertising Cookies
   These cookies are used by our advertising partners to
   track your online behavior across websites and deliver
   advertisements that are more relevant to your interests.
   They may also be used to limit how often you see a
   particular ad and to measure the effectiveness of
   advertising campaigns.

   Examples: Facebook Pixel, TikTok Pixel

   Please note: These cookies may share data with our
   advertising partners. We do not directly sell your data
   but these platforms may build interest-based profiles
   using anonymized data for ad targeting.

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4. Third-Party Cookies
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Some cookies on our website are set by third-party services
that we use to improve functionality or run marketing
campaigns. These third-party cookies are governed by the
respective privacy policies of those services.

Key third-party cookie providers used by Itminan Essential:

- Facebook (Meta) — For ad targeting and conversion
  tracking. See Meta's Privacy Policy for more.

- TikTok — For campaign measurement and retargeting.
  See TikTok's Privacy Policy for more.

- Google Analytics — For website traffic analysis and
  behavior reporting.

Itminan Essential does not control the placement or behavior of
these third-party cookies. We recommend reviewing the
privacy and cookie policies of these platforms if you
have specific concerns.

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5. Your Cookie Choices & Controls
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You have the right to control and manage cookies on your
device. Here is how:

a) Browser Settings
   Most modern web browsers allow you to view, block, or
   delete cookies through their built-in settings. Options
   are typically found under "Privacy" or "Security" in your
   browser's settings menu.

   Common browser cookie management guides:
   - Google Chrome: Settings > Privacy & Security > Cookies
   - Mozilla Firefox: Options > Privacy & Security
   - Safari: Preferences > Privacy
   - Microsoft Edge: Settings > Privacy, Search, & Services

   Please note that disabling certain cookies — especially
   strictly necessary cookies — may affect the functionality
   of our website, including the shopping cart and checkout
   process.

b) Opting Out of Advertising Cookies
   You can adjust your ad preferences directly on:
   - Facebook: Settings > Ads > Ad Preferences
   - TikTok: Settings > Privacy > Ads

   This will not remove ads entirely but may reduce
   interest-based ad targeting.

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6. Cookie Duration
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Cookies may be:
- Session Cookies: Temporary cookies that expire when you
  close your browser
- Persistent Cookies: Cookies that remain on your device for
  a set period (days, months, or longer) or until manually
  deleted

The lifespan of each cookie varies depending on its
purpose and the service that set it.

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7. Updates to This Cookie Policy
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We may update this Cookie Policy from time to time to
reflect changes in technology, legal requirements, or our
website's functionality. Updates will be posted on this
page with a revised effective date.

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8. Contact
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For questions about our use of cookies:

Itminan Essential
Email: Itminanessentials@gmail.com
Location: Multan, Pakistan