Effective Date: June 4, 2026
Last Updated: June 4, 2026

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1. Introduction
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Itminan Essentials ("we," "our," or "us") is committed to protecting
your personal information and your right to privacy. This
Privacy Policy explains how we collect, use, disclose, and
safeguard your information when you visit our website and make
purchases from us.

By visiting our website or placing an order, you agree to the
practices described in this Privacy Policy. If you do not
agree with the terms of this policy, please do not access or
use our website.

We are based in Multan, Pakistan, and all data practices
described herein are conducted in accordance with applicable
Pakistani regulations.

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2. Information We Collect
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We collect information that you voluntarily provide when you:

- Place an order on our website
- Contact us for customer support
- Subscribe to our newsletter or promotional messages
- Engage with us through social media platforms

a) Personal Identification Information
   - Full name
   - Complete delivery address (house/flat number, street,
     area, city, province, and postal code)
   - Phone number (primary contact for order updates)
   - Email address (if voluntarily provided)

b) Order & Transaction Information
   - Products ordered
   - Order total and value
   - Order status, dispatch, and delivery history
   - Cash on Delivery (COD) acknowledgment records

c) Device & Technical Information
   When you visit our website, we may automatically collect:
   - IP address
   - Browser type and version
   - Device type (mobile, desktop, or tablet)
   - Pages visited and time spent on our site
   - Referring website or source URL
   - Geographic location (city/region level only)

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3. How We Use Your Information
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We use the information we collect solely for the following
purposes:

- To process, confirm, and fulfill your orders
- To contact you via phone or WhatsApp regarding your order
  status, dispatch updates, or delivery issues
- To respond to your customer support queries in a timely
  manner
- To send you promotional offers, product launches, and
  relevant updates (only if you have opted in or consented)
- To improve our website content, product selection, and
  overall shopping experience
- To detect and prevent fraudulent orders, suspicious activity,
  or policy violations
- To comply with any applicable legal obligations under
  Pakistani law

We do not use your personal data for automated decision-making
or profiling that produces significant legal effects.

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4. Sharing of Your Information
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Itminan Essential does not sell, trade, rent, or otherwise transfer
your personal information to third parties for commercial
purposes. However, we may share your data in the following
limited circumstances:

a) Delivery & Logistics Partners
   Your name, phone number, and delivery address are shared
   with our courier/delivery partners solely to complete the
   delivery of your order. These partners are obligated to
   keep your information confidential and use it only for
   delivery purposes.

b) Advertising & Marketing Platforms
   We may use advertising tools such as the Facebook Pixel
   and TikTok Pixel. These tools may collect anonymized
   behavioral data from website visitors to help us display
   more relevant ads. We do not directly share your personally
   identifiable information with these advertising platforms.

c) Legal & Regulatory Compliance
   We may disclose your information if required by Pakistani
   law, a court order, government authority, or in response
   to a lawful legal process.

Since all transactions are conducted via Cash on Delivery
(COD), no card numbers, bank account details, or financial
credentials are collected or stored by Itminan Essential.

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5. Data Retention
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We retain your personal information only for as long as
necessary to fulfill the purposes outlined in this policy or
as required by applicable law.

- Active order records: Retained for the duration of the
  transaction and post-delivery support period
- Archived order records: Retained for up to 2 years for
  business and legal documentation purposes
- Marketing data: Retained until you opt out or request
  deletion

Upon request, we will delete your data from our active
systems unless we are legally required to retain it.

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6. Data Security
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We implement appropriate technical and organizational measures
to protect your personal information from unauthorized access,
loss, misuse, alteration, or disclosure. These measures
include secure website hosting, restricted data access, and
encrypted communications where applicable.

However, no method of data transmission over the internet is
100% secure. While we strive to protect your personal
information, we cannot guarantee absolute security. You use
our website at your own risk.

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7. Your Rights as a Customer
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As a customer of Itminan Essential, you have the right to:

- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data (subject to our
  legal obligations)
- Withdraw consent for marketing communications at any time
- Lodge a complaint regarding our data practices

To exercise any of these rights, please contact us at:
itminanessentials@gmail.com

We will respond to all valid data requests within 7 business
days.

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8. Cookies
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We use cookies and similar tracking technologies to enhance
your experience on our website. For full details on what
cookies we use and how to manage them, please refer to our
Cookie Policy.

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9. Third-Party Links
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Our website may contain links to third-party websites or
platforms (such as social media pages). Itminan Essential is not
responsible for the privacy practices, content, or security
of any third-party websites. We encourage you to review the
privacy policies of any external sites you visit.

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10. Children's Privacy
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Our website is not intended for individuals under the age of
13. We do not knowingly collect personal information from
children. If you believe we have inadvertently collected data
from a child, please contact us immediately and we will take
prompt action to delete it.

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11. Changes to This Policy
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We reserve the right to update or modify this Privacy Policy
at any time. Any changes will be posted on this page with an
updated effective date. We encourage you to review this
policy periodically. Your continued use of our website
following any changes constitutes acceptance of the updated
policy.

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12. Contact
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For any questions or concerns regarding this Privacy Policy:

Itminan Essential
Email: itminanessentials@gmail.com
Location: Multan, Pakistan